Deprecated: Assigning the return value of new by reference is deprecated in /storage/content/52/164052/webpal.se/public_html/blogg/wp-settings.php on line 389 Deprecated: Assigning the return value of new by reference is deprecated in /storage/content/52/164052/webpal.se/public_html/blogg/wp-settings.php on line 404 Deprecated: Assigning the return value of new by reference is deprecated in /storage/content/52/164052/webpal.se/public_html/blogg/wp-settings.php on line 411 Deprecated: Assigning the return value of new by reference is deprecated in /storage/content/52/164052/webpal.se/public_html/blogg/wp-settings.php on line 446 Strict Standards: Declaration of Walker_Page::start_lvl() should be compatible with Walker::start_lvl($output) in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/classes.php on line 584 Strict Standards: Declaration of Walker_Page::end_lvl() should be compatible with Walker::end_lvl($output) in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/classes.php on line 584 Strict Standards: Declaration of Walker_Page::start_el() should be compatible with Walker::start_el($output) in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/classes.php on line 584 Strict Standards: Declaration of Walker_Page::end_el() should be compatible with Walker::end_el($output) in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/classes.php on line 584 Strict Standards: Declaration of Walker_PageDropdown::start_el() should be compatible with Walker::start_el($output) in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/classes.php on line 603 Strict Standards: Declaration of Walker_Category::start_lvl() should be compatible with Walker::start_lvl($output) in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/classes.php on line 702 Strict Standards: Declaration of Walker_Category::end_lvl() should be compatible with Walker::end_lvl($output) in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/classes.php on line 702 Strict Standards: Declaration of Walker_Category::start_el() should be compatible with Walker::start_el($output) in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/classes.php on line 702 Strict Standards: Declaration of Walker_Category::end_el() should be compatible with Walker::end_el($output) in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/classes.php on line 702 Strict Standards: Declaration of Walker_CategoryDropdown::start_el() should be compatible with Walker::start_el($output) in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/classes.php on line 727 Strict Standards: Redefining already defined constructor for class wpdb in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/wp-db.php on line 58 Deprecated: Assigning the return value of new by reference is deprecated in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/cache.php on line 99 Strict Standards: Redefining already defined constructor for class WP_Object_Cache in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/cache.php on line 404 Deprecated: Assigning the return value of new by reference is deprecated in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/query.php on line 21 Deprecated: Assigning the return value of new by reference is deprecated in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/theme.php on line 576 Deprecated: Assigning the return value of new by reference is deprecated in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/backtype-connect/backtype-connect.php on line 1015 The fat, the medium and the long tail | webpal

Niklas Olsson om affärer på internet

Affiliatenätverk, Bloggar, BloggInfo.se, Bokhylla, Domännamn, Informationsprodukter, Internetentreprenörer, Internetmarknadsföring, Länkstrategier, Övrigt, Projekt, Reseguider, Sökmotorer, Svensk Kolgrill, Twitter, Varumärken, Webb 2.0, Webbhotell, WordPress

The fat, the medium and the long tail

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the fat tail will be human, the medium tail social, the long tail algorithmic
- Jason Calacanis (Mahalo)

Detta citat är så otroligt sant att det är nästan skrämmande. Att bara släppa något sådant i förbifarten är verkligen anmärkningsvärt. Nästa mening är nästan lika avgörande “the advertising interest is in the fat tail“.

För att förstå innebörden av detta måste man vara lite insatt i tankarna om the long tail. Som en introduktion rekommenderar jag detta youtubeklipp samt Wikipedias artikel i ämnet. Även Superantons bloggpost i ämnet kan vara av intresse. Jag ska någon gång i framtiden försöka summera upp “the long tail”-tänket här i en bloggpost.

tails

Jason Calacanis är aktiv med Mahalo som är en sökmotor helt redigerad av människor. Alla sidor som indexeras gås först igenom av en mänsklig redaktör. Detta till skillnad från t.ex. Google som plockar in i princip alla sidor och sedan rangordnar dem efter hur relevanta de är för den aktuella sökningen.

The fat tail

Lite förenklat kan man säga att “the fat tail” är de få saker som efterfrågas av väldigt många, dessa saker utgör en väldigt stor del av den totala efterfrågan. Inom sökningar kan det här gälla fraser som “Britney Spears” eller “new york”. Det Calacanis säger är att denna del av sökningar kommer redigeras av människor som i princip får betalt för detta. Då dessa sökfraser är så pass vanliga kommer det gå att få ekonomi i detta, kanske även just för att det är här annonsörerna finns.

The medium tail

“The medium tail” är ett sätt att dela upp “the long tail” i två delar. The medium tail är de relativt nischade sökningarna, som t.ex. sökningar efter ett independentband. Att dessa sökningar ska vara “sociala” innebär att resultatet av denna typ av sökningar kommer skapas av användarna själva, som t.ex. hos den nya wikiasearch där t.ex. fans till indiebandet, eller bandet självt, redigerar resultatlistorna.

The long tail

Slutligen då “the long tail” som Calacanis säger kommer vara algoritmisk. The long tail består av en oändlig mängd unika, eller näst intill unika, sökningar. Detta gör att det inte finns något ekonomiskt intresse i att redigera dessa med redaktörer, och förmodligen inga användare som är intresserade av att redigera dem heller. Att dessa kommer vara algoritmiska innebär att en matematisk formel kommer få bestämma hur dessa sökresultat ser ut. Det är denna typ av resultat som Google presenterar idag.

Så vad betyder det?

Så vad betyder det hela för framtida sökmotorer? Min tanke är att sökmotorer som wikiasearch och Mahalo alltid kommer behöva en typ av algoritmisk lösning för just long tail sökningar (kommer detta bli Googles framtida roll?). Sedan om “the fat tail” kommer redigeras av användare eller av anställda redaktörer återstår att se.

Det intressanta med denna typ av resonemang är att de är ganska allmängiltiga för mycket som händer på internet. Dessa tankar går att applicera på så mycket mer än bara just sökningar.

Citat från thelongtail.com. Jag förbehåller mig rätten att ha misstolkat det :)

Kommentarer

  • 1. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::comment_author_link() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/plugin.php on line 163 Deprecated: Function ereg() is deprecated in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 266 Jens
    2008-01-25 11:49
    Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::comment_text() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/plugin.php on line 163 Strict Standards: Non-static method GA_Filter::ga_parse_comment_link() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 259

    Intressant!

  • 2. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::comment_author_link() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/plugin.php on line 163 Deprecated: Function ereg() is deprecated in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 266 Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 269 Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 271 Martin Källström
    2008-01-29 21:24
    Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::comment_text() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/plugin.php on line 163 Strict Standards: Non-static method GA_Filter::ga_parse_comment_link() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 259

    Vi skapar ett spamfritt bloggsök med hjälp av algoritmer som stöd för mänskliga beslut. Det hjälper oss att flytta kvalitet ut i långa svansen.

  • 3. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::comment_author_link() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/plugin.php on line 163 Deprecated: Function ereg() is deprecated in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 266 Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 269 Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 271 Niklas Olsson
    2008-01-29 22:04
    Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/kses.php on line 932 Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/kses.php on line 933 Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::comment_text() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/plugin.php on line 163 Strict Standards: Non-static method GA_Filter::ga_parse_comment_link() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 259 Strict Standards: Non-static method GA_Filter::ga_parse_comment_link() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 259 Strict Standards: Non-static method GA_Filter::ga_parse_link() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 248 Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 235

    Martin,

    Jag läste om Twinglys bloggsök på Techrunch (http://tinyurl.com/yspg76) och det låter som en helt klart intressant idé som förmodligen kommer förbättra sökresultaten en hel del.

    Jag tycker även att Google lyckas bra med sitt kvalitetsarbete. Problemet är dock att alla former av algoritmer och automatiska system alltid kommer utmanas av människor som har intresse i att överlista systemet. Detta yttrycker sig i spam i sökresultaten, och min tro är tyvärr att ett helt spamfritt sökresultat aldrig kommer kunna uppnås utan någon form av mänsklig redigering.

    Om denna redigering sker i form av sociala nätverk finns fortfarande risken att resultaten påverkas av människors egenintressen, men där finns i varje fall ett större mått av kontroll.

    Om redigeringen sker av företaget som är ansvarigt för siten där sökningen görs försvinner dessa egenintressen, men egentligen bara för att ersättas av företagets intressen.

    I dagsläget är det nog dock algoritmisk sökning som fungerar, ingen av de andra metoderna har riktigt bevisat sig och tiden kanske inte är riktigt mogen för dessa. Därför tror jag att det ni gör med Twingly absolut är ett steg i rätt riktning!

  • 4. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::comment_author_link() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/plugin.php on line 163 Deprecated: Function ereg() is deprecated in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 266 Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 269 Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 271 SuperAnton » Archive » The Long Tail i sök
    2008-01-29 23:19
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    […] Niklas har en riktigt bra post i ämnet “The Long Tail” med en liten nischning mot sök, som är ett av de tydligaste exemplen. Eftersom Twinglys sök kommer bli något mer än det vanliga, som vi nu berättat lite mer om, är detta högintressant från min synvinkel. För visst är sökmotorer med mer än algoritmer jäkligt intressanta, men inte kompletta utan det riktiga Long Tail-resultatet som ingen orkar redigera. Så vad betyder det hela för framtida sökmotorer? Min tanke är att sökmotorer som wikiasearch och Mahalo alltid kommer behöva en typ av algoritmisk lösning för just long tail sökningar (kommer detta bli Googles framtida roll?). Sedan om “the fat tail” kommer redigeras av användare eller av anställda redaktörer återstår att se. […]

  • 5. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::comment_author_link() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/plugin.php on line 163 Deprecated: Function ereg() is deprecated in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 266 Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 269 Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 271 Ett mail om Mahalo, riskkapital och nedskärningar | webpal
    2008-10-23 21:58
    Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::comment_text() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/plugin.php on line 163 Strict Standards: Non-static method GA_Filter::ga_parse_comment_link() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 259

    […] Calacanis är en fascinerande person med intressanta tankar kring framtidens sökmotorer som han också omsatt i handling i företaget […]

  • 6. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::comment_author_link() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/plugin.php on line 163 Deprecated: Function ereg() is deprecated in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 266 Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 269 Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 271 Google som adressfält | Miniatlas utvecklingsblogg
    2009-09-01 10:32
    Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::comment_text() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/plugin.php on line 163 Strict Standards: Non-static method GA_Filter::ga_parse_comment_link() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 259

    […] just Miniatlas då sökmotortrafiken till siten kommer från en mängd olika sökord (så kallade long tail sökningar) istället för från några enskillda populära […]

  • 7. Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::comment_author_link() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/plugin.php on line 163 Deprecated: Function ereg() is deprecated in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 266 Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 269 Strict Standards: Non-static method GA_Filter::ga_get_domain() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 271 Free! av Chris Anderson | webpal
    2009-09-07 18:48
    Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::comment_text() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/plugin.php on line 163 Strict Standards: Non-static method GA_Filter::ga_parse_comment_link() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 259

    […] ligger egentligen i att sätta agendan för diskussionen, precis som med Chris tidigare bok “The long tail” har Free! varit extremt närvarande i diskussionen kring nätets framtid inför sin release […]

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