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Niklas Olsson om affärer på internet

Affiliatenätverk, Bloggar, BloggInfo.se, Bokhylla, Domännamn, Informationsprodukter, Internetentreprenörer, Internetmarknadsföring, Länkstrategier, Övrigt, Projekt, Reseguider, Sökmotorer, Svensk Kolgrill, Twitter, Varumärken, Webb 2.0, Webbhotell, WordPress

Internetmarknadsföring

Strategier och idéer kring internetmarknadsföring.

7

Spotify spelar högt

2009-07-27 | Internetmarknadsföring
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Spotify spelar högt då man utmanar Apple genom att marknadsföra en tjänst man ännu inte fått godkänd i AppStore.


4

1+1=3 när Bing och Google Wave presenteras samma dag

2009-06-02 | Internetmarknadsföring
Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::the_content() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/plugin.php on line 163 Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 253

Google Wave dök upp oannonserat under Googles utvecklarkonferens och presentationen råkade sammanfalla ganska exakt med Microsofts officiella presentation av Bing vilket knappast var en slump från Googles sida.


3

Mitt förslag till affärsmodell för Twitter

2009-04-26 | Internetmarknadsföring
Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::the_content() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/plugin.php on line 163 Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 253

Mitt förslag till affärsmodell för Twitter, en prenumerationskostnad för tjänsten om du följs av 1000 personer eller fler.


8

Twitter förändrar allt, välkommen till det nya internet

2009-03-24 | Internetmarknadsföring
Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::the_content() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/plugin.php on line 163 Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 253

Twitter är ett nytt sätt att kommunicera med internet, ett protokoll. Twitter är den länge saknade sociala komponenten i internets grundstruktur.


8

Den chockerande sanningen bakom klickekonomin

2009-03-05 | Internetmarknadsföring
Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::the_content() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/plugin.php on line 163 Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 253

När en tidning börjar prioritera sina nyheter efter vilka rubriker besökarna klickar på är det något som gått väldigt galet. Visst är det bra när användarna hittar mycket intressant att klicka på, men vad kan man egentligen mäta av ett klick?


Bra och dåliga affärsmodeller i gratisekonomin

2009-03-03 | Internetmarknadsföring
Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::the_content() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/plugin.php on line 163 Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 253

En bra affärsmodell i gratisekonomin är en där tjänsten tjänar pengar när användaren gör det han/hon kom till den för att göra. En dålig affärsmodell är när en tjänst tjänar pengar på att en användare gör något annat än det han/hon kom för att göra.


12

Affärsmodellen som förstörde internet (lite grann i varje fall)

2009-03-02 | Internetmarknadsföring
Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::the_content() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/plugin.php on line 163 Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 253

Det är viktigt att förstå att annonsering som affärsmodell har varit en drivande kraft i internets utveckling och genom detta haft möjlighet att sätta agendan även för hemsidor utan annonser.


4

SKRIKER DU TILL DINA KUNDER?

2008-11-23 | Internetmarknadsföring
Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::the_content() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/plugin.php on line 163 Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 253

Som marknadsförare måste man fånga nya kunders uppmärksamhet på ett eller annat sätt, vanligast idag är som bekant att man skriker allt man kan för att överrösta sina konkurrenters kampanjer.


2

Permission Marketing av Seth Godin

2008-11-05 | Bokhylla, Internetentreprenörer, Internetmarknadsföring
Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::the_content() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/plugin.php on line 163 Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 253

Seth Godin är en av de största, en ikon inom marknadsföring. Hans bok Permission Marketing är en absolut nödvändig marknadsföringsklassiker.


2

Tycker du det här är long tail?

2008-07-22 | Internetmarknadsföring, Sökmotorer
Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::the_content() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/plugin.php on line 163 Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 253

Den riktiga tillväxten i long tail sökningar på webben kommer ske när våra internetvanor flyttar ut i mobilen.


6

Nu även inom guerilla marketing!

2008-05-09 | Internetmarknadsföring, Övrigt
Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::the_content() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/plugin.php on line 163 Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 253

Drygt två hundra lag från hela Europa deltog i tävlingen, och häromdagen fick vi besked att vi var ett av fyra lag inbjudna till Adidas högkvarter i Tyskland för att presentera vår kampanj.


11

SEO-forumsträff 2008

2008-04-13 | Internetentreprenörer, Internetmarknadsföring, Sökmotorer, Övrigt
Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::the_content() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/plugin.php on line 163 Strict Standards: Non-static method GA_Filter::ga_parse_article_link() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 253

Precis uppvaknad efter min första SEO-forumsträff delar jag med mig av mina upplevelser.


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Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GA_Filter::spool_analytics() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-includes/plugin.php on line 311 Strict Standards: Non-static method GA_Filter::spool_this() should not be called statically in /storage/content/52/164052/webpal.se/public_html/blogg/wp-content/plugins/googleanalytics.php on line 183